If you’ve always imagined IKEA as pine wood and clean lines, IKEA’s new range in collaboration with fashion activist Bea Åkerlund will surprise you. The collection, named OMEDELBAR is best described as a hybrid between Goth and Hollywood glamour. It features items like large glass hats, lip-shaped pillows, 3D-printed hands and pillows with eyes. It’s bold, definitely. And you’ll either love it or hate it.
This range comes on the heels of the DELAKTIG, the sofa/bed Tom Dixon made with IKEA. That too was a boundary-pushing project, a direction IKEA seems to be taking on regularly these days. I applaud their courage in challenging status quo and our perceptions of what IKEA should be. Hey, these guys even went all the way to “Mars” to bring us the goodies.
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