The last year or so has felt a bit like a smorgasbord of side projects – a coloring book, a teacher’s lounge makeover, a podcast, new lighting designs, and a big ol’ beach house renovation. But behind the scenes, we Petersiks have had one more thing in the works for a while. And it definitely takes the proverbial “random project” cake. But we are so, so, SO excited to finally share it with you guys!
We’re a shoes-off-at-the-door household, but there’s no denying that our feet felt a little chilly at times. Plus, just like you hang art or paint your walls to express your design personality – we though, shouldn’t your feet do the same thing? And thus the idea for PETERSOKS was born. Well, that and the play on our last name was just too pun-tastic to pass up (if you’re new here, we’re the Petersiks and we like puns).
After much research and prototyping (you wouldn’t believe the engineering that goes into sockwear!), we finally teamed up with the most awesome manufacturer out there and it’s like a dream come true to work with them on our ‘SOKS. They’re actually the people behind celebrity socktrepenuers like Rob Kardashian and Jessica Alba’s husband! So basically, baller status when it comes to socks (footballer status?)
PETERSOKS are launching this week with a variety of women’s and men’s designs, and kids will be coming soon. Each features a design that references things closest to our heart (chihuahuas, tools, burgers, etc) or things we just thought were fun and cool. Cacti are so hot right now in homes, so why not wear them on your feet?
We’re also constantly submitting new designs and trying to push the sockvelope. We’re actually working with a certain jewelry brand that we love (you guys know the one) to make these mix-and-match versions that have a little DIY element to them. You get to pick your stone color, style, and placement. We’re tentatively calling them “KENDRA SOKS.”
We can’t wait to see you guys all decked out in your favorite SOK styles. They’re great for adding personality to your office outfit, for lounging around at home, or even for tackling a renovation. Hint, hint.
And oh yeah, if it wasn’t clear by now… HAPPY APRIL FOOLS!
Nope, we’re not getting into the sock game, but if any of these pics piqued your interest, here’s where we got all of the wacky socks: bikes, hamburgers, tools, chihuahuas, and stripes. The others were from Target on clearance, so we can’t seem to find the online. And yes, all of those Kendra Scott earrings are Sherry’s (she fancies herself a bit of a connoisseur).
And if you’re in the mood to relive any of our old April Fools antics, here they are:
- 2016 – An app for swapping out decor items
- 2015 – Siri for home decorating
- 2014 – A household crafting challenge (or is it?)
- 2013 – “Hush” – our debut music video (still our all time favorite)
- 2012 – A totally reasonable toilet purchase
- 2011 – Burger’s very own playroom
- 2010 – A super classy curb appeal upgrade
- 2009 – The purrfect light fixtures
PS: Sock modeling is much more difficult than we ever expected. So glad this isn’t really happening.
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